Voice Mining Framework™

You don't need a copywriter. You need a system.

The Voice Mining Framework helps you find the exact words your customers already use and turn that into landing pages, headlines, emails, and more.

No guesswork. Just structured research and simple prompts.

Who It’s For

You’re a solo founder building a business, and you’re doing the marketing yourself.

This system was built for you if you’re working on:

• ✅ A SaaS product that solves a real problem, but struggles to communicate why it matters
• ✅ A service business or agency that wants better messaging to attract leads
• ✅ An app or tool you’ve built, but your landing page isn’t converting
• ✅ A coaching or consulting offer that’s hard to explain clearly
• ✅ A digital product, course, or info offer that needs sharper copy
• ✅ A DTC brand or ecommerce product where customer language matters more than hype

If you write your own video scripts, short form written posts, articles, landing pages, emails, ads, and everything that comes with it, this is built for you.

What It Does

• Helps you clarify your product’s value from first principles
• Defines your ideal customer, without fluffy persona templates
• Deploys AI to mine authentic customer language from reviews, forums, Reddit, and more
• Synthesizes everything into a Mega Customer Research Report
• Turns that research into copy assets: hooks, pages, emails, scripts, and more

❌ The Real Problems

• You're not sure how to explain your product, even though you know it’s good
• You’ve copied what others are doing, but it doesn’t sound like you
• You’ve spent hours writing landing pages that feel "meh", and don’t convert
• You want to understand your audience, not just sell to them
• You’d rather follow a clear system than reinvent everything from scratch

✅ What You’ll Get

• A proven research workflow used by top marketers and adapted for solo founders
• A Mega Research Report your personal vault of angles, hooks, and insights
• Structured prompts to turn that research into clear, resonant copy
• Repeatable templates for landing pages, emails, and more
• No marketing jargon just logic, clarity, and customer truth

Why It Works

Great copy doesn't come from “being creative.”
It comes from clarity, and clarity comes from knowing who your customer is and what they actually think.

This framework gives you:

• The exact words your audience uses to describe their pains
• A system to transform those insights into persuasive, clear copy
• A method you can use again and again, without outsourcing, guessing, or hoping

FAQ

Do I need to be a marketer to use this?
No. If you can follow steps and use AI tools like Claude or ChatGPT, you can use VMF. No writing background required.

Is this a course?
No. It’s a plug-and-play system, tested prompts, structured research workflow, and copy templates in one place. You don’t need to “learn copywriting”, just follow the process.

What kind of products does this work for?
SaaS, services, coaching, digital products, ecommerce, B2B, B2C, if you're selling to humans, this works.

What if my product is technical or niche?
Even better. The more technical your product, the more critical it is to speak your customer’s language, not your own. This helps you bridge that gap with real data.

What tools do I need?
A $20 plan with one of these models: Claude (ideal) Gemini, or ChatGPT.

The prompts work with either.

Do you have a specific question?

Email me at steph@sfrance.co